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Yao Ming raises his arms and shouts -- a scene at the end of the film.
BEIJING, July 9, 2008 -- Chinese basketball player Yao Ming and 110 m hurdler Liu Xiang are among the heroes of the IOC's latest promotional film "Heroes."
The lineup of heroes featured in the film also includes tennis king Roger Federer from Switzerland, swimming queen Laure Manaudou from France and pole vaulter Yelena Isinbayeva from Russia.
Liu Xiang in the film
To be launched in advance of the Beijing 2008 Olympic Games, "Heroes" is part of the IOC's 2007/8 promotional campaign to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. Transcending cultures and borders, the theme of "The Best of Us" motivates young people around the world to participate in sports by proving that sports can bring out the best in them.
The campaign also stars Ethiopian distance runners Kenenisa Bekele and Haile Gebrselelassie, Italian gymnast Vanessa Ferrari and Swedish heptathlete Carolina Kluft who all seek "to achieve the seemingly impossible," as the IOC puts it. |
